The smart platform for
visual recognition

A powerful AI tool to identify people, manage visual events, and generate accurate captions — built for journalists, archivists, and photo professionals.

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From click to context
in seconds

You're a press photographer capturing vital moments at events. But how often do you struggle to identify the people in your photos? Lost in the crowd, unsure of names, and spending valuable time trying to track down individuals later? This can delay your reporting, impact the story, and ultimately, limit the value of your work.

ITAC is a revolutionary solution designed specifically for press photographers. It empowers you to effortlessly identify people in your event photos, transforming them from static images into rich, informative assets.

Identified people

How ITAC works

You provide the key:

Simply upload a list of names of people you want ITAC to recognize. You can even include reference photos of these individuals.

ITAC Does the Work

ITAC leverages advanced AI to search for matching faces online, quickly gathering reference images.

Collaborative Refinement

Your team can collaborate to curate and validate the reference images, ensuring accuracy.

Automatic Annotation & Description

When you take a photo at the event, ITAC automatically identifies the people present, annotates them in the image, and generates a meaningful description of the scene.

Capture d'écran de l'interface ITAC montrant la reconnaissance faciale

ITAC integrates seamlessly into your existing workflow, minimizing disruption and maximizing efficiency.

Trusted across the media world

5M+
Images processed
97%
Recognition accuracy
1.5s
Average processing time

Why ITAC?

Man at podium

A smarter, faster way to handle visual content

From photo editors to journalists, ITAC transforms visual workflows.

  • Boost your workflow with automation
  • Ensure accurate attribution and metadata
  • Save hours on editorial captioning
  • Make your archives searchable instantly
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Tested and used during major events

Major Events
Tour de France – 2025
Cannes Film Festival – 2025
Ligue des champions – 2025
Top 14 de Rugby – 2025
Cannes Film Festival – 2024
The speed and efficiency of ITAC were remarkable. The collaborative database allowed us to proactively prepare for the event and significantly reduce the burden on our photo editors. The quality of the automated captions and the zero error rate were particularly impressive. This is the kind of innovation we've been waiting for years. It represents the future of facial recognition, and without exaggeration, it sets a new standard for all its competitors. An essential tool — powerful, accessible, and visionary.
Antonin T
Antonin T
Photo Technical chief editor at AFP right after the Festival de Cannes 2025

Who is this for?

Press Photographer

Press Photographers

Journalists covering events, breaking news, and public figures.

News Agencies

News Agencies

Enhance the value of your photo archives and streamline reporting.

Media Outlets

Media Outlets

Improve the accuracy and context of your visual content.